UWA Sustainability
The University of Western Australia is a leading research university with a strong sustainability focus. It conducts research across clean energy, environmental science, and sustainable resources. UWA integrates sustainability into teaching, campus operations, and industry partnerships. The university supports innovation that addresses climate and environmental challenges. Its work contributes to regional, national, and global sustainability outcomes.
Creative direction mood board images inspired by Pinterest-
University of Western Australia Sustainability:
Campus operations (energy, waste, water, biodiversity, and emissions reduction).
Modern slavery prevention across operations and supply chains.
Responsible and sustainable investment practices using ESG principles.
Governance frameworks and reporting for sustainability performance.
Education, partnerships and community projects aligned with the UN Sustainable Development Goals (via UNRCE WA).
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Information Storytelling
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Education
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Sustainability
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Packaged with care, delivered to your home. Visuals that connect with patients and grow with MSVH.
The Challenge
MSVH had the medical expertise and technology, but lacked a consistent visual identity to reflect its professionalism and compassion. With only a standalone logo, their brand didn’t communicate the trust or warmth needed to engage patients, partners, or investors in a growing virtual care market.
They needed a scalable identity system that could carry the brand across both physical and digital touch points, from medical device packaging to patient communications.
What inspired us
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
What we did
We transformed MSVH’s single logo into a comprehensive visual identity system built for growth and trust.
Foundational Visual Brand Identity System: Extended the existing logo into a flexible visual language with an expanded colour palette, typographic hierarchy, and logo suite.
Visual Language System into Packaging Design: Created multiple medical device packaging concepts including versions tailored for Indigenous communities, internal use, and patient-facing kits, all infused with symbolism that conveys comfort, care, and connection
Visual Cohesion: Established design consistency across brand touchpoints to improve recognition, credibility, and emotional engagement.
Scalable Delivery: Built the foundation for a brand system that can evolve with new services, partnerships, and audiences.
The Outcome
MSVH now has the clarity, consistency, and confidence to communicate its vision, care that’s personal, professional, and accessible. The new identity system and packaging not only elevate the brand’s credibility but also strengthen patient trust and recognition across every touchpoint.
A foundational identity that enables growth, reflects empathy, and positions MSVH as a trusted provider in the future of virtual care.
