illume is an information
storytelling studio

Let’s Create Clarity →

We shine a light on complex ideas, helping people turn information into wisdom to make prudent decisions.

Selected work

  • Gusto Gelato

    A research-led project that gathered Gelato craft knowledge through interviews, museum collaboration, workshops, and audience analysis, developing a visual language system that transformed technical information into educational publications, infographics, and navigation tools like the flavour mood-map.

  • Transcend Trails

    An information-driven cartographic / prospecting map inspired design that documented the Avon Valley's landscape, indigenous heritage, native ecology, and trail running route into one cohesive visual narrative, integrating historical context, topographic data, and race logistics so participants could understand terrain, anticipate challenges, and connect with the cultural significance of place.

  • Sustainability UWA

    Worked closely with the Sustainability team to thoughtfully present the valuable research, programs, and impact occurring at UWA in a way that resonated with both internal and external audiences on digital screens. This involved shaping the narrative, structuring information with clarity, and designing visuals that made the content accessible, compelling, and aligned with UWA’s broader vision and values.

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What we offer

Illume is an information storytelling studio creating experiences with visual languages, exploratory environments, and interactive technologies.

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  • Our creative strategy turns information and insights into stories. We analyse, discover, and uncover opportunities, then craft clear narratives that ensure every creative decision is purposeful, consistent, bringing your information to life through storytelling.

    • Information storytelling goes beyond visualisations, systems, infographics, charts, and maps to include creative strategic storytelling. Whether in print, digital, or interactive formats, we translate complex information, abstract concepts, or workflows into engaging visual systems, turning data and ideas into clear, memorable narratives. We may use illustrations, animations, and motion design depending on the strategy to bring ideas to life.

  • Digital experiences include apps, dashboards that turn data into engaging visual stories, touchscreens for direct exploration, interactive reports that let users filter and dive deeper, storytelling platforms that guide audiences through narratives with visuals and interactivity, and virtual events that share information through live sessions, interactive activities, or immersive digital content.

  • Immersive activations bring ideas and information to life through fully engaging physical or digital environments. From pop-ups, brand information experiences, and retail spaces to galleries, schools, and events, audiences explore, interact with, and experience of information and content in ways that are memorable, meaningful, and impactful.

  • Have something specific in mind? Reach out to discuss your project.

Industries
we work with

We bring visual clarity to complexity, helping stakeholders and organisations in a variety of industries.

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Finance and technology

Education and research

Government and public

Health and wellness

Mining and resources

The illume way

Using visual languages and interactive experiences built on clear creative thinking and strategy.

  • Visual Language Systems

    A visual language system is the consistent set of visual rules that shapes how a brand looks and feels across every touchpoint. It includes colour, typography, layout, imagery, illustration, motion, and tone, working together so everything is instantly recognisable and cohesive. It’s not just aesthetics; it’s how meaning, emotion, and values are communicated visually.

  • Interactive Experiences

    An interactive experience is any designed moment where people actively engage rather than passively observe. This can be physical or digital, installations, environments, websites, exhibitions, retail spaces, or activations, where users explore, respond, make choices, or participate. The goal is connection, immersion, and memory, not just information delivery.

  • Creative Strategy

    Creative strategy is the thinking behind the making. It defines the why, who, and how before any visuals are created. It aligns business goals, audience insight, messaging, and emotion into a clear direction that guides design, content, and experiences. A strong creative strategy ensures everything you create is intentional, aligned, and effective, not just “nice looking.”

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Information that moves

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Information that connects

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Information that illuminates

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Information that moves • Information that connects • Information that illuminates •

  • Murdoch University
  • Transcend
  • University of Western Australia
  • Minderoo Foundation
  • Hitachi
  • BCI Minerals

  • "She brings words and concepts to life with next-level visuals that make you stop and think, and inspire double-clicks. Working with her to tell a story has been an exciting, rewarding, and super fun process!"

    – BookLeaf Copy | Adele Hollywood

  • "Working with Alysha was simply amazing. From start to finish the process felt seamless. Marketing analytics can often be perceived as boring and hard to interpret, which is why I engaged Alysha to help me tell the story of data and analytics through illustrations. "

    - Pennandlytics | Brooke Huckerby | Marketing Analytics & Strategy Consulting

  • "Her ability to work her magic from a basic word draft and turn it into a to something worth reading is incredible. A standout for the infographics she creates from just words into a beautiful visual that all works together."

    - Founder + Director Jackie Stapleton | Quality Systems + Auditing Specialist